Behind the Logo

A few months ago, Crystal Hutcheson of Orlando, Fl...
A few months ago, Crystal Hutcheson of Orlando, Florida, had never heard of quidditch. To this day, she has yet to see a match in person or play in a game herself. In fact, before moving to England five years ago, she had never read a single Harry Potter book. “I had some friends who were like ‘You shouldn't be allowed to move to England if you've never read the Harry Potter series,'” Hutcheson, now 29, said, laughing. “But then I had a friend who bought me the first one…so I started reading the first one and I just didn't stop, didn't put it down until after reading them all.” Hutcheson has been back in the U.S. for three years and is now a member of the IQA marketing team and designed the official World Cup VI logo. “I read the rule book from cover to cover and looked up everything I could on YouTube to watch,” the graphic designer said. “I told [the IQA] that really I'd be willing to sell tickets at the door if it meant that I was being helpful to them, whatever they need.” Rather than selling tickets, Hutcheson has worked for months with the marketing team to design this year's logo in a way she described as tropical, but athletic and professional. “The end product has been a collaboration of a lot of the marketing team,” Hutcheson said. “It has to look athletic and professional, but also have something tropical about it so I think we ended up finding a good balance by having the palm tree in there and a little bit of yellow, but not having it be too over the top, tropical, Hawaiian t-shirt look to it at the same time.” Aside from the official logo, Hutcheson also designed a logo that will appear with “some slight tweaking” on official merchandise sold at the April games. Fans can also find her work on the IQA social media sites, including Facebook and Twitter. Hutcheson works full time as Director of Communications at Florida Christian College, where she studied graphic design. She designs “a lot of [the school's] logos, our sports information, our brochures and promotional material.” Hutcheson also has clients in the UK, as she previously designed promotional material for local theater groups while living abroad. Still, she said, the World Cup logo is among her favorite projects. “I would say probably the most exciting thing that I've had the chance to design is definitely this logo, the World Cup logo,” Hutcheson said. “I think that it's really cool and I'm excited to have it as part of my life and part of my resume for the future.” As she continues to work with the marketing team until the games in April, Hutcheson says she cannot wait to witness her first live quidditch match. “I feel like everything will just click for me to be able to finally see how this fantastic sport works in the long run from start to finish,” Hutcheson said. “From the very beginning, I have been thoroughly impressed with the IQA and all of its volunteers. Continuing and improving quidditch is a labor of love for so many talented, passionate people. I am honored to be part of this year's marketing team. Like I said, this is my first experience with real-life quidditch, and not only am I gaining great experience that is sharpening my professional skills, but I am also now part of a really unique family.”